KNOW
The Cost Of Free and the Power of Believing in Your Brand
Every new year brings a fresh start, and in Yuma, that fresh start looks a…
The Mourning After; Keeping the Promise
There are seasons when being a professional and being human pull hard in different directions….
We Were So Good We Lost a Client
There is a strange kind of pride in telling this story. A few years back,…
From Apologies to Appreciation: Why Thank You Is Stronger Than I’m Sorry
There’s a phrase most of us learn early: “I’m sorry.” We’re taught to use it…
23 Years Later: 22 Years of Failing, One of Success
When I started Imaginary Friends Design Studios back in 2002, I had a creative itch,…
Premature Solicitation: How a Hasty Pitch Turned into Years of Creative Collaboration
Back in 2006 (or so), I walked into a Yuma BNI breakfast armed with two…
From Tough Love to Bold Design
At one time when I strolled through a store in Yuma with my mother, I…
They Don’t Come Just Because You Built It
For years, I believed that if I simply poured my passion and skill into creating…
A Beginner’s Guide to Setting Up Print Files: Essential Tips for Perfect Prints
UNDERSTANDING COLOR THEORY FOR EFFECTIVE PRINT DESIGN
In the world of print design, color plays a…
Harnessing the Power of Color
UNDERSTANDING COLOR THEORY FOR EFFECTIVE PRINT DESIGN
In the world of print design, color plays a…
Contest to offer outlet to local graphic artists
Local artists in the graphic novel arena have a chance to flex their visual storytelling…
HI-TECH TRICKS: Yuma experts share tips on connecting during a pandemic
During this pandemic, Perry has been “championing” virtual tours. The local businesses that are hesitant…
Namedropper: Jon M. Perry, Veronica Shorr, Darin Caragata, Junior Hinkle
Jon M. Perry, owner of Print Zoom, and Veronica Shorr, regional director of Arizona Community…
How to Design the Perfect Business Card
The most common design elements of a business card are typography, a logo, info, layout and…
Print Collateral
Print collateral are marketing items to be distributed to your customers to help them learn…
Tchotchke and Swag for Marketing
Tchotchke and swag are promotional marketing items given to customers or potential customers as a…
The Print Party Experiment
The Print Party Experiment illustrates what type of marketing strategies would make a successful campaign…
Digital Marketing
Digital marketing is a must for all businesses today. Websites, social media, SEO and email…
Outdoor Advertising Collateral
Outdoor advertising collateral is an effective tool for marketing your business to road and foot…
Print Zoom ‘takes charge’ to become powering hub for electric vehicle drivers
Located at 2511 E. 24th Street, Print Zoom is in the final stages of installing…
Print shop, school dist. celebrate students, support nutrition dept.
In addition to printing upward of 1,000 diplomas for Yuma Union High School District campuses…
#YumaStrong signs promote unity
The signs are popping up everywhere in Yuma. They remind residents that “We Will Get…
Your 1st Website Should Be a Wix Site!
Your 1st web site absolutely should be a WIX web site! Then come work for…
E-Mail Marketing Solutions
When it comes to keeping in contact with your clients and customers it is easy…
Planning Website Management and Users
Will you be managing your website alone? Will other people be developing content for you…
Creating Content for a Contact Page
Do you need a map? Gone are the days when you could just simply embed…
Team Page Content Requirements
Team pages require a lot of content and information. A team page generally includes a…
Do You Need a Multi-language Website?
If you want your website to be seen and understood by as large an audience…
Planning Your Navigation Bars
Once you have figured out what pages you site will need, this should be a…
What Pages Does My Website Need?
A basic no-frills website will have a home page, an about page, a services page…
Do You Have an Existing Style Guide or Marketing Material?
Do you have existing text, testimonials or content in your existing marketing that you would…
What Do You Want Your Website To Do?
Before building a website or hiring someone to do it for you, you must decide…
Do You Have Hosting or a Domain Name?
Your website needs a domain name like www.google.com or www.microsoft.com. Do you have an existing…
How to Plan Out Your Website
Before creating a website there you need to determine what your business needs out of…
What Your Font Choice Says About Your Business
The font you choose for your marketing and branding can say a lot about your…
What are SEO, SEM, and PPC?
Sharing the secrets most web professionals NEVER explain to businesses!
Why Hiring a Social Media Manager is Good for Business
Social media is now an important part of any business strategy that connects businesses with…
Google Game Changer
Google Maps has changed the way they use allow others to use their product effective…
Free (mostly) Tools to keep small businesses productive and profitable.
Earlier this week Imaginary Friends design studios had a booth and attended the first DigitalSMB…
DIY Office Design Tips
On facebook I’ve been putting together a simple list of tricks and techniques for improving…
Flash isn’t dead, it’s just getting irrelevant.
Apple isn’t killing Flash. It’s hard for me to say that, but it isn’t true….